The Ross School of Business hosted Brad Keywell for a lecture on entrepreneurship.  Brad is the founder of Groupon, a company which uses the internet’s ability to mass people to provide great deals on products and services.   Most interesting of his lecture was his emphasis on failure.  Failure to him was an integral part of success. Before founding Groupon, he had numerous failing companies, but with each one, he learned better management and vision, which ultimately led him to his success.  To him, it was not “win or lose” but “win or learn.”  Pedagogically, this theory is interesting to consider in terms of architecture.  In many ways, sometimes we do emphasize too cautious approaches rather than new methodologies and accepting of risk.  The best architects often create buildings inherent with the most risk; they require new construction methods, embody new meanings, and do not fit typological classifications.

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