Interloop Architects.   They get things done.  You can’t describe it any other way.  A firm that balances creativity, iterative design, and technical know-how, their success in project execution relates directly to their skills with “soft selling” the clients.  When Renzo Piano designed the “flying carpet” roof for the Nasher Sculpture Center, Inter Loop swooped in to garner the contracts for interior finishes and all the other coordination not typically cost effective for the typical “star-chitect.”  From their brief presentation, we can conclude that relationships and contacts between students, friends, and colleagues is absolutely critical to a design firm’s success. Staying on everyone’s radar is important.  Of many presentations I have seen, only Inter Loop has really touched on the “personal” nature of architecture.  They spoke of their research on “learning environments,” in which a desk was always wide enough for two people to gather at one computer.  A desk is not the typical point of discussion of any architecture presentation. Furthermore, each user always could see a monitor in front, promoting interaction in multiple directions throughout the room.  Not only could the sell the client at the scale of interaction, they excelled at selling the client by relating to a client’s understanding.  For example, to help the client understand a rain screen, they referred geological maps the clients peered over everyday.  Lastly, as a type of firm structure, they “flatten the hierarchy of the office,” thus promoting “spontaneity and invention.” Lets do that Loop again!

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